Smell Like A Monster


What is Smell Like A Monster?

Smell Like A Monster is a parody of the Old Spice commercial, featuring Grover from Sesame Street. The video teaches children how to use the word "on" with phrases like "I'm on a cow" instead of the popular catchphrase on the original video ("I'm on a horse."). 1

The parody went viral and was viewed almost 4 million times during the first week it was on YouTube. Currently the video has been viewed over 24 million times 2.

Miles Ludwig, vice president and executive producer of Digital Media at Sesame Workshop, said this about the video:

Sesame Street has always used spoofs of popular culture to draw in and connect with its audience. We use spoofs and celebrity appearances to draw in the adult, because research shows that a child learns best when co-viewing with an adult. We thought that a fun, single-shot skit would be an ideal means for us to accomplish this promotion,” Ludwig explained. “We also thought that Grover would do a killer impression of Isaiah Mustafa. So, we set out to shoot the video in a single shot, just as they did it for the Old Spice commercial. 3

Concerns for Parents

  • Even if you don't object to anything in this clip (it was created for a child audience), YouTube is a potentially dangerous place. Your kids may stumble upon other inappropriate videos on their way to watching this or any other YouTube video, even if the video itself is squeaky clean.

How Can I Keep My Child Safe?

  • If you are worried about the type of videos your child finds online, consider watching the videos together. This way if you accidentally stumble across something inappropriate, you can talk about it and discuss your family video standards.
  • You can use tools like quietube to watch YouTube videos without distractions